For the agent
- A proprietary and proven sales strategy that helps you list more property
- A strong early-year pipeline
- January conversations that become listings
THE AGENT HUB · SUPER SATURDAY 2027
Starts with
belief.
An event. A strategy. A shared ambition.
BELIEF → PROCESS → ACTION
This is your place to return to the ideas, evidence and tools from the launch. Start with the story, explore what matters to you, then carry that energy into the conversations ahead.
Original presentation ↗01 / THE BELIEFTHE REASON BEHIND THE EVENT
Create the best
place for people to
change their lives.
Make a dream come true every hour.
Super Saturday is a shared reason to start conversations, create momentum and help people move. The opportunity begins with what we believe is possible.
Survival→Market creators
For the vendor
- A defined campaign with a clear deadline
- Reach fresh buyers and those still searching from 2026.
- Aim to launch while fewer homes are competing for attention.
For the buyer
- A fresh choice of properties
- A clear date to act
- A reason to re-engage after the break
THE LAUNCH FILM
See the ambition.
Feel the momentum.
Return to the film shown in the launch presentation.
Watch the opening vision film on YouTube ↗02 / THE PROOFCONVICTION, GROUNDED IN EVIDENCE
The data behind
the strategy.
The launch brought together the results behind the process. Explore the headline numbers, then look at the detail.
87%
Sold within 14 days
of auction day.
72%
Sold on or before
auction day.
750+
Auctions run in the
last 12 months.
Figures as presented at the launch. Historical results are not a guarantee of future outcomes.
PREVIOUS RESULTS · 2021–2026
Momentum built
over time.
Explore the supplied event results, with bidders, auctions and sales shown separately.
BiddersAuctionsSold
202174%clearance
202289%clearance
202385%clearance
202479%clearance
202573%clearance
202678%clearance
View the full historical results +
| Year | Bidders | Auctions | Sold | Clearance |
|---|---|---|---|---|
| 2021 | 170 | 25 | 18 | 74% |
| 2022 | 225 | 62 | 55 | 89% |
| 2023 | 250 | 68 | 58 | 85% |
| 2024 | 315 | 120 | 95 | 79% |
| 2025 | 265 | 127 | 100 | 73% |
| 2026 | 220 | 170 | 135 | 78% |
Clearance rates are the supplied figures, shown as presented rather than recalculated from these counts.
Evolution
Properties listed, 2021–2026
- 202131
- 202262
- 202367
- 2024130
- 2025149
- 2026177
MCGRATH COMPARISON
Auction vs
private treaty
Different measures. A clear view of the figures shared at the launch.
Auction
74%Clearance
- Days on Market
- 29
- Auctions booked
- 439
- Total Sold
- 325
Private treaty
51%List-to-sell ratio
- Days on Market
- 60
- Properties listed
- 1073
- Total Sold
- 547
Fewer days on market. Across all six offices. +
January 2026 · Days on market
Parramatta
McGrath36
Market55
19 fewer days
Blacktown
McGrath36
Market51
15 fewer days
Castle Hill
McGrath36
Market50
14 fewer days
Northwest
McGrath35
Market56
21 fewer days
Epping
McGrath32
Market72
40 fewer days
Beecroft
McGrath27
Market45
18 fewer days
THE PROCESS
Auction isn’t a market strategy.
It’s a people strategy that works in every market.
03 / YOUR PLAYBOOKFROM CONVICTION TO CONVERSATION
Know the process.
Make it your own.
Start with the people you can help, the conversation that matters and the next action within your control.
01THE CONVERSATION
Why auction?
Preferred in every market
In a seller’s market
- Create competition between multiple buyers
- Bring buyers together on auction day
- Create urgency and competitive tension
In a buyer’s market
- Isolate the primary buyer
- Use their motivation to build competition
- Deal before, under the hammer or after
Either way: limit Days on Market, keep momentum, show genuine intent to sell.
02THE PEOPLE
Who?
Pipeline
- Past clients
- Past appraisals
- Buyer / sellers
Relaunch (ours & theirs)
- Private treaty
- Aged & expired
- Withdrawn
WIIFMTHEM ↔ US
Consider the benefit for the client alongside the opportunity for your business.
03THE OPPORTUNITY
Relaunch the full story
A relaunch needs more than a new date. Use buyer feedback to adjust the price, presentation or marketing before going back to market.
25Relaunched
20Sold
80%Clearance rate
6Sold prior
7Sold under the hammer
7Sold post
18Registered bidders
$34.15mGross volume
$503,100GCI
04THE MOMENT
WHEN?
Now!
Go now. Go later.
04 / THE TOOLKITTAKE THE CAMPAIGN WITH YOU
The tools to
start the conversation.
Your launch resources, in one place. Keep the agent guide close and use the vendor brochure to bring the campaign to life.
FOR YOU · 4-PAGE PDF
Agent brochure ↗
The internal campaign guide.
FOR THE CONVERSATION · 8-PAGE PDF
Vendor brochure ↗
The external campaign story.
BELINDA SINCLAIR · DOMAIN
Why Super Saturday?
Summer buyer activity, the event strategy and Matterport.
Original supplied presentation · 19 pages · PDF · 2 MB
Includes 2026 event references.
THE MARKETING OFFER
More behind
every campaign.
$1,560Average campaign savings
AUCTIONSADMIN FEE
Building & timber pest inspection. $330 incl. GST payable at settlement on the standard OpenBook package.
$50 donated by Inspection Nest to the McGrath Foundation for every successful buyer who accesses its inspection report through OpenBook.
Offer details and savings are reproduced from the launch presentation. Confirm current eligibility, inclusions and campaign timing before quoting to a client.
DIGITAL ASSETS
A connected
campaign experience.
Revisit the campaign website and the OpenBook demonstrations shown at the launch.
Vendor OpenBook · Launch preview
05 / EVENT VOICESIDEAS WORTH RETURNING TO
Belief is built
through people.
Return to the voices from the launch, and connect their ideas to your own approach.
A MESSAGE FROM
John McGrath
The original message from the launch presentation, ready to revisit.
PANEL · BELIEF
Experience.
Perspective.
Conviction.
Kim McChlery
Betty Ockerlander
Joel Hollings
06 / EVENT RECORDINGSWATCH. LISTEN. RETURN TO WHAT MATTERS.
The ideas.
Ready to revisit.
The sessions, conversations and practical examples from the launch. Watch in your own time, or take a session with you as audio.
All five sessions
01—05Videos play through YouTube when selected. Audio plays here. Playback controls, captions where available, and full screen are inside the player.
07 / THE DAYTOGETHER IN THE ROOM
The day,
through our eyes.
The people, the conversations and the moments that made it ours.
Swipe, scroll or use the arrows to explore.
01 / 12
SUPER SATURDAY 2027
Let this be
the moment.
One team. Shared belief. More possibility.